This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Students develop detailed business plans for a startup. It is intended for students who want to start their own business to bring new products to markets, or to further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process.

The purpose of this course is to:

·      Explain the disciplined entrepreneurship framework for pursuing, exploiting and further developing new opportunities for a new venture.

·      Apply the skills and competencies necessary to engage in disciplined entrepreneurship.

·      Demonstrate business plan and execution strategies to launch new ventures and products in the market

Upon successful completion of this course, the students should be able to:

1.       Explain the importance of innovation and entrepreneurship towards customers, markets and economies. (CLO1, C2, PLO1)

2.       Apply disciplined entrepreneurship framework in creating new ventures to bring innovations to the market. (CLO2, C3, PLO2)

3.       Demonstrate business plan and execution strategies to launch new ventures and products in the market. (CLO3, C6, PLO4)