MMBA1044 Research Methods
The course begins with a discussion of the knowledge-acquiring process where the creation of research knowledge is emphasized. Frames of reference, scientific ideals and the choice of perspectives are regarded as important bricks in the research process. This is followed by a discussion on the choice of subject areas, research backgrounds, research questions, problem statements, the ensuing methodological implications, and the possibilities and limitations of both quantitative and qualitative methods Different methods for sampling, gathering data and relevant hands-on sessions are included.
MMBA1064 Managing Digital Business
This module aims to provide insight and knowledge for managing business in the digital age. Rising to the digital challenge often involves creating new business models, finding new ways to innovate, leveraging digital platforms and social marketing tools to engage with consumers, and designing new organizational structures to spark entrepreneurship. Using a diverse set of global case studies from digital companies such as Amazon, Apple, and Uber, as well as legacy companies like the New York Times and Comcast, this module provides a framework to understand digital disruption, crafting and driving digital business strategy.