MMBA6124 Global Business and Economy
This course encompasses two areas pertinent to the understanding of global business: (1) economic theories and policies and (2) international business. The first part of the course introduces the underlying economic theories that inform business decisions. It covers the micro and macro issues including theory of the firm, supply and demand mechanism, market structure, determination of national income, business cycle, and fiscal and monetary policies, the second part of the module aims to expose students to the different issues of international business. Among the topics covered are the impacts of government policies on international business, international trade and investment, international financial market, international strategic management, and managing international operations.
MMBA 6214 Marketing Analysis and Decision Making
Synopsis
Market dynamics and its evolutionary changes force firms to gain strategic insights in order to develop intelligence to survive the intense competition hence it is imperative to study strategic marketing management. This course focuses on formulating and implementing strategic measures. Although it is taken at the business level, it contributes to the overall management decision making. Topics covered include corporate business strategies, marketing management process, understanding consumer behaviour, developing strategic marketing programmes that include marketing communications and the increasing importance of e-marketing.
Credit Value
4
Course Learning Outcomes
At the end of the course, students will be able to:
- Describe the dynamism of the marketing environment and its impact on organization's marketing strategies.
- Apply relevant marketing theories and models to various marketing contexts.
- Relate the environmental impact on the firm's planning, strategies and practices.
- Construct appropriate customer driven marketing strategies for an effective and efficient marketing programme.
MMBA6244 Change Management
Change management is one of the most important success factors for any organization in today's ever changing business world. This course seeks to equip students with theoretical and practical knowledge in managing organizational change relevant to managers. It focuses on the process, tools and strategies to handle the people side of change to achieve organization goals.