MMBA6318 Applied Business Research Project Part 1 (Nov 2023) Part 2 (Feb 2024)
This project provides students the opportunity to select and pursue a research in an area of their interest related to a business/management field. It requires students to identify a business and management problem, and thereafter design and develop a study, analyze data and interpret the findings. In addition, students will be required to communicate their research findings and recommendations in a written report and via an oral presentation.
Manager: Prof Dr Siew Phaik Loke (FBM), Abdul Raheem Mohamad Yusof, Prof Dr Jeffrey Yee Khong Loong (FBM)