DBM2093 Entrepreneurship
This subject provides an understanding of the entrepreneurial process covering stages such as identify and evaluate the opportunity, analyse industry and competitor, develop a business plan and business model, preparing proper ethical and legal foundation, determine the intellectual property required and growth of the enterprise.
DBM1083 Macroeconomics
This course is comprised of the following macroeconomics aspect: National Income, National Income Determination, Banking And Monetary Policy Inflation and Unemployment, and International Trade This course is comprised of the following macroeconomics aspect: National Income, National Income Determination, Banking And Monetary Policy Inflation and Unemployment, and International Trade.
DBM1053 Fundamentals of Marketing
This course emphasizes the theories and fundamentals of marketing which related to changing workforce demand.
Credit Hours: 3
CLO1: Describe the basic understanding and knowledge of marketing
CLO2: Apply marketing environment model and strategy for effective decision making
CLO3: Analyse marketing decisions using a variety of sources in a competitive business setting
DBM1073 Business Statistics
This subject introduces
the basic statistical concepts in business applications. The topics in this
course include basic concepts of sampling methods, methods of data collection,
introductory methods in descriptive and inferential statistics and their
applications. Specific topics include numerical and non-numerical methods of
describing data, correlation and regression and probability.
DBM2013 Business Communication
This course is designed to
increase student’s awareness level of the functions and importance of effective
communication in the business arena. This course focuses on the application of
communication principles in achieving organizational goals. Special emphasis is
placed on developing writing and speaking proficiency
DBM3023 Project 1
This course will emphasize on the preparation of business plans and capital generating activities which can help students to understand various aspects of business activities.
DBM2043 Human Resource Management
This course is designed to introduce the students to various aspects of Human resource management which includes manpower planning, job analysis, recruitment, selection, training & development, performance appraisal, employee safety & health, compensation and labor relations.
DBM2063 Organisational Behaviour
This course covers topics such as organizational as a social system, perceptual aspect, motivation, job satisfaction, leadership, Contemporary theory, supervision, understanding interpersonal relations, groups stress management and change process.