MMBA2018 Applied Business Research May 2024
This course provides students the opportunity to select and pursue a research in an area of their interest related to a business/management field. It requires students to identify a business and management problem, and thereafter design and develop a study, analyse data and interpret the findings. In addition, students will be required to communicate their research findings and recommendations in a written report and via an oral presentation.
MMBA1104 HUMAN RESOURCE MANAGEMENT
This course seeks to enhance students understanding of the concept, roles, functions and the practice of human resource management in organizations. It focuses on the human resource environment and challenges faced by organizations, managing work flows and job analysis, legal aspects of HR in Malaysia, human resource planning and recruitment, selection and testing processes, training and development, managing organizational renewal, appraising and improving performance, managing compensation and incentives, occupational safety and health at workplace and employee relations.
MMBA1304 DIGITAL BUSINESS & INFORMATICS
This course is designed to provide insight and knowledge of the role of information systems and digital technology to support business objectives in modern business organizations. It will cover fundamental concepts of Information Systems, digital technology, digital transformation, and the impacts that come with adopting new technologies. Upon completion of the course, students will be able to develop and display effective digital business strategies to support business growth and success.
MMBA 1054 Marketing Analysis and Decision Making
Synopsis
Market dynamics and its evolutionary changes force firms to gain strategic insights in order to develop intelligence to survive the intense competition hence it is imperative to study strategic marketing management. This course focuses on formulating and implementing strategic measures. Although it is taken at the business level, it contributes to the overall management decision making. Topics covered include corporate business strategies, marketing management process, understanding consumer behaviour, developing strategic marketing programmes that include marketing communications and the increasing importance of e-marketing.
Credit Value
4
Course Learning Outcomes
At the end of the course, students will be able to:
- Describe the dynamism of the marketing environment and its impact on organization's marketing strategies.
- Apply relevant marketing theories and models to various marketing contexts.
- Relate the environmental impact on the firm's planning, strategies and practices.
- Construct appropriate customer driven marketing strategies for an effective and efficient marketing programme.