BCC1023 Persuasive and Strategic Communication
This course teaches students how to understand persuasive communication, or messages that are designed to change people's minds. It also teaches students about the ethical considerations that go into the design, dissemination, and reception of persuasive messages. This course also aims to involve students by employing public persuasion efforts and other methods.
BCC2033 Personal Image & Management July 2024
The
course shows how a healthy lifestyle and stress management plays a part in
professional image and career growth. At the end of the course, participants
make a plan for ongoing personal and professional development. This course will
also expose student on how to utilise social media platform for career
advancement.
BCC3073 CSR July 2024
BCC3095 PR Issues July 2024
This course equips students with knowledge on the current public
relations issues. It also allows students to think critically through looking
at issues such as planning, executing and evaluating public relations
campaigns. This course will also expose students to elements of teamwork,
creativity, critical thinking and communication skills in designing a public
relations campaign.