MMBA6318 Applied Business Research Project Part 1 (Aug 2024) Part 2 (Nov 2024)
This project provides students the opportunity to select and pursue a research in an area of their interest related to a business/management field. It requires students to identify a business and management problem, and thereafter design and develop a study, analyze data and interpret the findings. In addition, students will be required to communicate their research findings and recommendations in a written report and via an oral presentation.
MMBA6144 Research Methods (Aug2024)
The course begins with a discussion of the knowledge-acquiring process where the creation of research knowledge is emphasized. Frames of reference, scientific ideals and the choice of perspectives are regarded as important bricks in the research process. This is followed by a discussion on the choice of subject areas, research backgrounds, research questions, problem statements, the ensuing methodological implications, and the possibilities and limitations of both quantitative and qualitative methods Different methods for sampling, gathering data and relevant hands-on sessions are included.