BBA2113 RESEARCH METHODS

The course begins with a discussion of the knowledge-acquiring process where the creation of knowledge is emphasised. Frames of reference, scientific ideals and the choice of perspective are regarded as important bricks in the research process. This subject area will be followed by a thorough discussion regarding the choice of subject and the research question, where the importance of an extensive problem background is made clear. The chosen research question has methodological implications, and the possibilities and limitations of both quantitative and qualitative methods for the research question are discussed and exemplified. Different methods for sampling and gathering data are examined alongside the regarding the possibilities of accessing information.