"Digital technologies are reshaping many traditional industries, and many companies need to reinvent their business to survive in this dynamic environment. This module aims to provide insight knowledge to managing business in the digital age. Rising to the digital challenge often involves creating new business models, finding new ways to innovate, leveraging digital platforms and social marketing tools to engage with consumers, and designing new organizational structures to spark entrepreneurship. Using a diverse set of global case studies from digital companies such as Amazon, Apple and Uber, as well as legacy companies like the New York Times and Comcast, this module provides a framework to understand digital disruption, crafting and driving digital business strategy. "