Synopsis

This course introduces key digital marketing development and trend in the recent years along with its concepts and theories.  It covers different online marketing communication tools, website traffic building and technologies, the delivery of e-products through the digital channels and relationship management techniques.  Other specific topics are domain building and the formulation of digital marketing plan.

Credit Value

4 

Course Learning Outcomes

At the end of the course, students will be able to:

• Explain the different types of digital platforms and digital media for marketing .  (C2, PLO1)
• Examine the various digital marketing strategies for the attainment of marketing goals. (C4, PLO3)
• Formulate the digital marketing plan.  (C6, PLO6)