Broadly defined, media psychology encompasses the behavioural aspects of media in activities, events, and practices regarding the effects and behaviours stimulated by media elements. These include pictures, sound, graphics, and content and their effects on the senses and intelligences. More specific individual definitions may be refined when one examines the psychology of constructing or accessing programs or services on an individual or societal level using attention, behaviour, physical, intellectual, and cultural change as measures. This syllabus integrates the relevant aspects of knowledge from social science, including psychology into various conceptual models as they apply to media and communication.