BBA 1013 PRINCIPLES OF MANAGEMENT
This course discusses the concepts, theories, and techniques of modern management which are important in management discipline.
BBA 2033 Organisational Behaviour
Organisational Behaviour is the study of human behaviour in the workplace, the interaction between people and the organisation with the intent to understand and predict human behaviour for the purpose of applying such knowledge toward improving on organizational effectiveness.
BBA2043 Human Resource Management
This course provides you with the knowledge and requisite skills to support the following major functions of human resource management: manpower planning, recruitment, selection, placement, orientation, employee communication, employee wellness and computerized human resource information system.
BBA2063 MANAGING DIGITAL BUSINESS
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"Digital technologies are reshaping many traditional industries, and many companies need to reinvent their business to survive in this dynamic environment. This module aims to provide insight knowledge to managing business in the digital age. Rising to the digital challenge often involves creating new business models, finding new ways to innovate, leveraging digital platforms and social marketing tools to engage with consumers, and designing new organizational structures to spark entrepreneurship. Using a diverse set of global case studies from digital companies such as Amazon, Apple and Uber, as well as legacy companies like the New York Times and Comcast, this module provides a framework to understand digital disruption, crafting and driving digital business strategy. "
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BBA 3114 Strategic Management
This is the capstone course for the undergraduate business management program. The course focuses on the organization as a whole and its interactions with its environment. Strategic management takes a panoramic view of the changing corporate terrain and shows how large and small firms can be more effective and efficient not only in today’s world, but in tomorrow’s as well. Strategic management and business policy unite the various departments and sub-disciplines usually found in a business.
BBA 3354 Digital Marketing
Synopsis
This course introduces key digital marketing development and trend in the recent years along with its concepts and theories. It covers different online marketing communication tools, website traffic building and technologies, the delivery of e-products through the digital channels and relationship management techniques. Other specific topics are domain building and the formulation of digital marketing plan.
Credit Value
4
Course Learning Outcomes
At the end of the course, students will be able to:
- Explain the different types of digital platforms and digital media for marketing . (C2, PLO1)
- Examine the various digital marketing strategies for the attainment of marketing goals. (C4, PLO3)
- Formulate the digital marketing plan. (C6, PLO6)